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| Source: techradar.com |
KEY ECONOMIC PRINCIPLES I’M ADDRESSING: People generally respond to incentives in predictable ways.
OVERALL RESEARCH QUESTION: How do companies use incentives to persuade consumers to buy their phone products?
SUB QUESTIONS
What kinds of exclusive features do companies create to make their product stand out?
How do companies promote or market what they are intending to incentivise?
Do companies ¨mock¨ other phone products and how effectively do they do so?
In what ways do companies showcase that the prices of their products are at a better value compared to any other competing company?
RESOURCES FOR RESEARCH:
WEBSITES: The Next Web
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