KEY ECONOMIC PRINCIPLES I’M ADDRESSING:
(1) People generally respond to incentives in predictable ways
(2) Institutions are the “rules of the game” that influence choices
(1) People generally respond to incentives in predictable ways
(2) Institutions are the “rules of the game” that influence choices
OVERALL RESEARCH QUESTION:
How does the beauty industry use cultural values and customs to create incentives?
How does the beauty industry use cultural values and customs to create incentives?
SUB QUESTIONS
How have incentives changed over the decades?
Which “aspects of beauty” do companies target?
How have “aspects of beauty” changed?
RESOURCES FOR RESEARCH:
WEBSITES:
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