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choices have an opportunity cost.
My research question to help me study the economic principle is: What design choices do
hotels (or inns) make in order to attract the most people?
The article published in Independent Hotels titled “From luxury hotels to low-cost inns,
small hotels with character and local colour” demonstrates this economic principle
because it shows how difficult it really is for these smaller hotels to survive in such a
competitive market.
First, this article goes on and on about the importance of staying relevant online. Having a
good and professional looking website is just the first step to making a hotel known.
Advertisements and other forms of publicity are very important to stay afloat against the
currents of big named hotels like Best Western or Super 8.
Second, the article is very poignant on explaining the difficulty of staying independent. Some
hotel owners are practically forced to join one of the big name brand or rely so heavily on
certain times of the year that remaining independent can be near impossible.
Third, the article talks about some benefits of being independent. One benefit that I thought
was particularly interesting was when the article states that small hotels have some more
flexibility when it comes to being closed for a season. For example, a hotel near a skiing
mountain probably wouldn’t make too much during the summer, so they can afford to be
closed for that time, but then during the winter, there is probably a lot of competition when it
comes to finding a small hotel near a ski mountain, meaning that they make more money
during the winter months.
In my next blog post I will synthesize all my findings into one post.
Your article clearly explains what cost small hotels have to make, paying for a professional looking website, remaining independent from big brand hotels, and having to close during the summer.
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