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The economic principle I’m exploring is: Because of scarcity, people choose. All choices
have an opportunity cost.
have an opportunity cost.
My research question to help me study the economic principle is: What design choices do
hotels (or inns) in the Chicagoland area make in order to attract the most people?
hotels (or inns) in the Chicagoland area make in order to attract the most people?
The article published in Architect’s Digest titled “A New Way to Shop Design: Your Hotel Room”
demonstrates this economic principle because it shows how hotels are getting new business
by marketing the things inside of the hotel room. At select hotels, you can now buy anything
from the Fridge to thee TV itself. By incorporating this idea, and others like it, these hotels are
increasing their appeal by marketing themselves as being more out there in terms of how they
run things.
demonstrates this economic principle because it shows how hotels are getting new business
by marketing the things inside of the hotel room. At select hotels, you can now buy anything
from the Fridge to thee TV itself. By incorporating this idea, and others like it, these hotels are
increasing their appeal by marketing themselves as being more out there in terms of how they
run things.
First, this article talks about the many different brands that these hotels are putting into their
rooms already in order to make their rooms look more like home, but with high quality items.
Everything from the bed to the wallpaper is carefully chosen in order to make their rooms look
more inviting on their websites. Because there are so many people who plan what hotel they
are going to stay in a few days in advance, having a good, clean looking picture on their rooms
is just as important as having a structurally appealing exterior.
rooms already in order to make their rooms look more like home, but with high quality items.
Everything from the bed to the wallpaper is carefully chosen in order to make their rooms look
more inviting on their websites. Because there are so many people who plan what hotel they
are going to stay in a few days in advance, having a good, clean looking picture on their rooms
is just as important as having a structurally appealing exterior.
Second, this article talks about the specific design choices made by designers and architects
and their implications. In order to make a hotel room look inviting, for example, the Sonnenalp
Resort in Vail Colorado has incorporated “breakfast china [that] has a pattern designed by
[the owner’] grandmother.” Being able to put facts like that on a website can also improve the
appeal of a hotel.
and their implications. In order to make a hotel room look inviting, for example, the Sonnenalp
Resort in Vail Colorado has incorporated “breakfast china [that] has a pattern designed by
[the owner’] grandmother.” Being able to put facts like that on a website can also improve the
appeal of a hotel.
Third, older hotels, as well as newer hotels, are both mentioned in this article. Suri explains
that by making items in a hotel room able to be bought by the customer could give older hotels
the incentive to increase the quality of their products. If one hotel is selling a bathrobe to their
customer, then wouldn’t other hotels want to increase the appeal of their products? If the
deciding factor between two different hotels comes down to the reviews on how comfortable
the bed was, then wouldn’t all hotels try and get better beds? This is one of the ideas explored
in this article by Suir.
that by making items in a hotel room able to be bought by the customer could give older hotels
the incentive to increase the quality of their products. If one hotel is selling a bathrobe to their
customer, then wouldn’t other hotels want to increase the appeal of their products? If the
deciding factor between two different hotels comes down to the reviews on how comfortable
the bed was, then wouldn’t all hotels try and get better beds? This is one of the ideas explored
in this article by Suir.
In my next blog post I will research:
What kind of design choices do hotel owner make that actually repel customers?
The research question interests me because it´s similar to mine as it´s about how companies create incentives for their consumers even though we are focusing on different economic principles.
ReplyDeleteI would suggest to focus on how hotels appear unattractive to some people.